Motherhood Maternity Boycott

Hello all!

I am amazed at all of the comments I’ve received and continue to receive on my last post about a possible boycott of Motherhood Maternity. There seems to be a resounding “Yes!” that we should indeed boycott, so I’ve written this letter for everyone to send in. You’re welcome to edit and add as you’d like.

Since this is an issue with a partnership that they have, I feel it prudent to send these letters to the Vice President of Marketing Partnerships Zanny Oltman. You’re welcome to also send the message to the general marketing partnerships department. Here are the email addresses:

zoltman {at} destinationmaternity {dot} com

marketingpartnerships {at} destinationmaternity {dot} com

This boycott involves all Destination Maternity stores and brands. Be sure to watch out for their brands when shopping for maternity clothes at Babies R Us, Macy’s, and Kohl’s too. A complete list can be found here: http://destinationmaternitycorp.com/HomeBrand.asp

Here’s the email:

To Whom It May Concern,

I am one of the many mothers who gave my information to a store representatives at one of your Destination Maternity Corporation stores (Motherhood Maternity, Pea in the Pod, and/or Destination Maternity) and consequentially had infant formula samples sent to me by one of your “select partners”. I, along with the other mothers who have been and will continue to send you these emails, urge you to rethink your “partnership” with these formula companies. While many moms do choose to formula feed—which is their decision to make—I choose not to, but having these actual cans of formula sitting in my house puts me at risk of ending my breastfeeding relationship prematurely. It puts all mothers and babies who are sent these cans of formula at risk. No matter the determination of a mother to breastfeed, having those cans sitting there calling to her in the middle of the night when she’s sleep deprived, likely in pain, and just looking for some relief, can easily act as a detriment to her choice to breastfeed. Formula companies know this and take advantage of it by sending formula to expecting mothers through “partnerships” such as the one you are involved in and giving away free formula to hospitals to give away to new parents. Baby-friendly Hospital Initiative, Ban the Bags and Best for Babes are just three organizations that recognize the harm this free infant formula can cause.

We send you these emails to inform you that until you cease this partnership, we will no longer be shopping at your stores or buy your brands. We also plan to send the message along to all current and future moms we encounter that Motherhood Maternity, Pea in the Pod, and Destination Maternity stores do not value breastfeeding by holding this partnership. On the contrary, you are risking ending your breastfeeding relationship prematurely by shopping at these stores.

Thank you for your time,

{insert your name here}

Lastly, please leave a comment here letting me know that you have sent in an email to Destination Maternity so that we can kind of keep count of how many of us are joining in the boycott. Thank you all for joining me in this cause against breastfeeding booby traps!

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7 thoughts on “Motherhood Maternity Boycott

  1. I sent the email to both addresses. I gave away the formula they sent me so it wouldn’t even be in my house, but many people don’t do that.

  2. I’ll have to change it around a bit because I never (well, haven’t yet) gotten samples in the mail . . . but you know . . . my DAD did (maybe because it’s his name on the credit card my mom used to buy me presents when I was pregnant with my first?) weird. . .

    At any rate, NOT OK – thanks for coming up with a letter form to start with! Getting on it asap . . . probably tomorrow afternoon :)

  3. Pingback: What is the WHO-CODE? | Best for Babes

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